Toxic Talk

My Role

UX/UI Design

Project

Two-week sprint

Overview

A vocabulary learning application designed with a primary focus on enhancing retention and sustaining user motivation. Utilizing engaging storytelling techniques, the app facilitates easier word recall and fosters user curiosity, compelling them to eagerly progress through each lesson.

business goal

Empower people to learn new vocabulary.

Timeline

Understand

hypothesis

User interview goal

1. Understand users' perceptions of vocabulary learning apps
2. Find out which features aid or hinder the learning process
3. Explore users' opinions on how enforced learning methods impact retention
4. Discover users' thoughts on revisiting and repeating vocabulary
5. Find out the primary objective of using a vocabulary app

User interview

Interviewed 3 people who have used language learning apps and observe how people feel about streak on Duolingo

takeaways

Casual Approach to Learning

People tend to see language learning apps more as a fun activity rather than a serious endeavor. They view vocabulary learning as a tool to casually engage with the language.

Streaks Can Be Demotivating

Users who haven't built up a significant streak feel that the streak feature can actually be demotivating rather than encouraging.

Challenges of Consistency

Users often forget or find it challenging to allocate time every day for learning, despite their best intentions.

Impact of Losing Streaks

Users who have built up long streaks on Duolingo admit that losing a streak, even once, can significantly demotivate them.

Motivation through Real-life Application

Participants believe that learning a language in contexts relevant to real-life situations would be more motivating.

Analyze + Ideation

persona

problem statement

Rolla seeks a supplementary vocabulary app that doesn't demotivate caused by visual depictions of levels or stages but keep her motivation.

Rolla desires a way to grasp the practical use and nuanced meanings of words in real-life situations.

How might we Questions

How might we keep the motivation without using streak feature?

How might we provide practical usage examples and nuances?

How might we enable users to learn words in real-life situations?

Possible solution

Storytelling

Stories engage with multiple areas of the brain, making stories more memorable than simple facts.

Users choose topics they're interested in, presented in conversations to keep them curious and motivated for real-life discussions.

Each lesson follows a captivating storyline to encourage users to return for the next lesson
Users can grasp the subtle nuances of words as they learn

Temptation Bundling

You’re more likely to find a behavior attractive if you get to do one of your favorite things at the same time.

Design

User flow

Low-fidelity wireframe

mid-fidelity wireframe

Solution & Presentation

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Explore words related to topics that interest you

Storytelling helps users remember words better within the right context

Through conversational learning, naturally grasp the subtleties of words and how to use them

Notification reminding users of the last story and gently encouraging them to continue the lesson

Send interesting reminders and review previous lessons before starting the next one

Notification reminding users of the last story and gently encouraging them to continue the lesson

What I've learned

Learning

Encouraging motivation heavily relies on emotions. I learned to integrate psychology into features for this purpose.

What I could have done better

I aim to research preferred languages for learning and explore the relationship between users' native language and their desired language to enhance learning efficiency.

Thank you for exploring this far!
Why not take a peek at my other projects too? 😊